Distributor sharing of strategic information with suppliers
Year of publication: |
2009
|
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Authors: | Frazier, Gary L. ; Maltz, Elliot ; Antia, Kersi D. ; Rindfleisch, Aric |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 4, p. 31-43
|
Subject: | Vertrieb | Physical distribution | Lieferantenmanagement | Supplier relationship management | Informationsverbreitung | Information dissemination | Strategisches Management | Strategic management | Theorie | Theory |
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