Contrast and assimilation effects on consumers' trust in Internet companies
Katherine J. Stewart and Ross A. Malaga
| Year of publication: |
2009
|
|---|---|
| Authors: | Stewart, Katherine J. ; Malaga, Ross A. |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 3, p. 71-93
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Vertrauen | Confidence | Firmenimage | Corporate reputation | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838276