Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust
Chatpong Tangmanee, Chayanin Rawsena
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Tangmanee, Chatpong ; Rawsena, Chayanin |
| Subject: | Online Trust | Perceived Risk | Website Reputation | Purchase Intention | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Reputation | Risiko | Risk | Risikopräferenz | Risk attitude |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v5i6.539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588278