Contribution of philosophy to the advancement of marketing thought
Year of publication: |
2014
|
---|---|
Authors: | Panigyrakis, George ; Shin, Geon-cheol |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 3, p. 241-245
|
Subject: | S-D logic | CCT | IMP | B2B | IMC | segmentation | branding | case study research | historical review | religious studies | stakeholders | sustainability | philosophy | Bibliometrie | Bibliometrics | Stakeholder | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Wirtschaftsphilosophie | Philosophy of economics | Markenführung | Brand management | Philosophie | Philosophy | Wissenschaftliche Methode | Scientific method | Marketingmanagement | Marketing management |
-
Panigyrakis, George, (2014)
-
Kovalchuk, Marina, (2023)
-
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela, (2020)
- More ...
-
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George, (2014)
-
Marketing and corporate profitability : the case of Greek firms
Panigyrakis, George, (2009)
-
Antecedents and consequents of brand managers' role
Poulis, Athanasios, (2013)
- More ...