Industrial marketing management : cases and readings
[compiled by] Peter J. LaPlaca
| Year of publication: |
c1984 ; 1st ed
|
|---|---|
| Other Persons: | LaPlaca, Peter J. (contributor) |
| Publisher: |
New York : Random House |
| Subject: | Absatz | Absatzpolitik | Absatzplanung | Management | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | x, 513 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies 53 Beitr. |
| ISBN: | 0-394-33802-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000331662