Controlling for spurious moderation in marketing : a review of statistical techniques
Year of publication: |
2022
|
---|---|
Authors: | Daryanto, Ahmad ; Lukas, Bryan A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 180-192
|
Subject: | Covariance-based structural equation modelling | Interaction effects | Multiple regression analysis | Spurious moderation | Unmeasured nonlinear effects | Schätztheorie | Estimation theory | Regressionsanalyse | Regression analysis |
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