Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Year of publication: |
2019
|
---|---|
Authors: | Peluso, Alessandro M. ; Rizzo, Cristian ; Pino, Giovanni |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 339-351
|
Subject: | Sports sponsorship | Controversial sponsorship | Sponsor moral appropriateness | Self-team connection | Sponsorship externalities | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Fußball | Football | Werbewirkung | Advertising effects | Sportorganisation | Sport organization |
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