Convenient or trendy : factors influencing consumption at Malaysian home-grown full-service restaurants
Year of publication: |
2013
|
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Authors: | Golnaz Rezai ; Zainalabidin Mohamed ; Mad Nasir Shamsudin ; Phuah Kit Teng |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 25.2013, .Suppl.1, p. 19-34
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Subject: | convenience | factor analysis | home-grown full-service restaurants | logistic regression | patron | Malaysia | Gastronomie | Restaurant industry | Faktorenanalyse | Factor analysis | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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