Convergence and divergence : developing a semiglobal marketing strategy
Year of publication: |
2011
|
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Authors: | Douglas, Susan P. ; Craig, C. S. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 1, p. 82-101
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Evolutionsökonomik | Evolutionary economics | Multinationales Unternehmen | Transnational corporation | BRICS-Staaten | BRICS countries |
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