Convergence in global markets : the great standardization versus localization debate is (finally) put to rest
Barbara Mueller and Charles R. Taylor
| Year of publication: |
2013
|
|---|---|
| Authors: | Mueller, Barbara ; Taylor, Charles Raymond |
| Published in: |
Media and convergence management. - Berlin : Springer, ISBN 978-3-642-36162-3. - 2013, p. 89-105
|
| Subject: | Welt | World | Wirtschaftliche Konvergenz | Economic convergence | Globalisierung | Globalization | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767989