Conversational robo advisors as surrogates of trust : onboarding experience, firm perception, and consumer financial decision making
Year of publication: |
2021
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Authors: | Hildebrand, Christian ; Bergner, Anouk |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 659-676
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Subject: | Robo advisors | Chatbots | Consumer financial decision making | Investment automation | Machine intelligence | Trust | Vertrauen | Confidence | Experiment | Anlageverhalten | Behavioural finance | Konsumentenverhalten | Consumer behaviour | Anlageberatung | Financial advisors |
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