Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Year of publication: |
2023
|
---|---|
Authors: | Bergner, Anouk Samantha ; Hildebrand, Christian ; Häubl, Gerald |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 4, p. 742-764
|
Subject: | AI | conversational interfaces | chatbots | natural language processing | brand intimacy | consumer-brand relationships | technology-mediated branding | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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