Conversion rate determinants in e-commerce websites : what about moderation effects?
Year of publication: |
2018
|
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Authors: | Di Fatta, Davide ; Lu, David Diwei |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 4, p. 366-377
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Subject: | conversion rate | e-commerce | pricing policy | discount | free shipping | ordinary least squares | OLS | Electronic Commerce | E-commerce | Website | Online-Handel | Online retailing | Kleinste-Quadrate-Methode | Least squares method |
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