Converting browsers into recurring customers : an analysis of the determinants of sponsored search success for monthly subscription services
Year of publication: |
2014
|
---|---|
Authors: | Abrahams, Alan S. ; Barkhi, Reza ; Coupey, Eloise ; Ragsdale, Cliff T. ; Wallace, Linda G. |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 15.2014, 3, p. 177-197
|
Subject: | Search engine advertising | Content analysis | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Inhaltsanalyse | Kunden | Customers |
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