Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
| Year of publication: |
2010
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| Authors: | Danaher, Brett ; Dhanasobhon, Samita ; Smith, Michael D. ; Telang, Rahul |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 6, p. 1138-1152
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