Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Year of publication: |
2010
|
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Authors: | Danaher, Brett ; Dhanasobhon, Samita ; Smith, Michael D. ; Telang, Rahul |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 6, p. 1138-1151
|
Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Produktpiraterie | Product counterfeiting | Mediensektor | Media industries | USA | United States |
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