Converting Pirates Without Cannibalizing Purchasers : The Impact of Digital Distribution on Physical Sales and Internet Piracy
Year of publication: |
2014
|
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Authors: | Danaher, Brett ; Dhanasobhon, Samita ; Smith, Michael D. ; Telang, Rahul |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktpiraterie | Product counterfeiting | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Mediensektor | Media industries |
Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 3, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1381827 [DOI] |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; M2 - Business Economics ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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