Conveying conscientiousness : exploring environmental images across servicescapes
Hannele Kauppinen-Räisänen; Anne Rindell; Charlotta Åberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Kauppinen-Räisänen, Hannele ; Rindell, Anne ; Åberg, Charlotta |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 520-528
|
| Subject: | Conscientiousness | Nostalgic branding | Organic food | Retailing | Servicescape | Supermarkt | Bio-Lebensmittel | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388541