Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Year of publication: |
2022
|
---|---|
Authors: | Nguyen Huu Khoi ; Le, Angelina Nhat Hanh |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 7, p. 2425-2449
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Subject: | Brand satisfaction and brand love | Customer brand engagement | Luxury hotel brand coolness | Materialism | Moderating effects | Markenführung | Brand management | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand |
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