Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Year of publication: |
[2018]
|
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Authors: | Almeida Santana, Arminda ; Moreno Gil, Sergio |
Published in: |
Geopolitics and strategic management in the global economy. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2673-5. - 2018, p. 315-336
|
Subject: | Kanarische Inseln | Canary Islands | Tourismusmarketing | Tourism marketing | Kundenbindung | Customer retention | Koopetition | Coopetition | Wettbewerbsvorteil | Competitive advantage | Tourismuswirtschaft | Tourism industry |
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