Understanding tourism loyalty : horizontal vs. destination loyalty
Year of publication: |
April 2018
|
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Authors: | Almeida Santana, Arminda ; Moreno Gil, Sergio |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 65.2018, p. 245-255
|
Subject: | Horizontal loyalty | Coopetition | Competitiveness | Segmenting | Image | Motivations | Beziehungsmarketing | Relationship marketing | Koopetition | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Wettbewerb | Competition | Markenimage | Brand image | Marktsegmentierung | Market segmentation | Destinationsmanagement | Destination management | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction |
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