Cooperative advertising models in O2O supply chains
Year of publication: |
2019
|
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Authors: | Li, Xiang ; Li, Yongjian ; Cao, Wenjing |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 215.2019, p. 144-152
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Subject: | Cooperative advertising | O2O supply chain | Bilateral participation | Game theory | Spieltheorie | Lieferkette | Supply chain | Werbung | Advertising | Unternehmenskooperation | Inter-firm cooperation |
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