Coordinating Internet sales with other channels : a performance measurement model
Andreas Pinterits
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Pinterits, Andreas |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Performance-Messung | Performance measurement | Mehrgleisiger Vertrieb | Leistungsmessung |
| Description of contents: | Table of Contents [gbv.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | XX, 190 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wien, Wirtschaftsuniversität, Diss., 2007 |
| ISBN: | 3-8349-0845-2 ; 978-3-8349-0845-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003591432