Coordination via cost and revenue sharing in manufacturer-retailer channels
Year of publication: |
2012
|
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Authors: | Kunter, Marcus |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 216.2012, 2 (16.1.), p. 469-476
|
Subject: | Theorie | Theory | Vertriebsweg | Distribution channel | Revenue-Management | Revenue management | Koordination | Coordination |
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