Exploring the pay-what-you-want payment motivation
Year of publication: |
2015
|
---|---|
Authors: | Kunter, Marcus |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2347-2357
|
Subject: | Pay What You Want-pricing | Motivation-related payment factors | Textual cues | Field studies | Konsumentenverhalten | Consumer behaviour | Zahlungsverkehr | Payment system | USA | United States | Zahlungsbereitschaftsanalyse | Willingness to pay |
-
Time to cut up those debit cards? : effect of payment mode on willingness to spend
Moore, Amy, (2011)
-
The value of payment instruments : estimating willingness to pay and consumer surplus
Lam, Tai, (2015)
-
Liu, Yunxin, (2021)
- More ...
-
Kunter, Marcus, (2010)
-
Dechêne, Christian, (2010)
-
Pay What You Want-Pricing : Erfolgsfaktoren, Gestaltungsvariablen, Anwendungsbeispiele
Kunter, Marcus, (2012)
- More ...