Coping with guilt : the roles of rumination and positive reappraisal in the effects of postconsumption guilt
Year of publication: |
May 2016
|
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Authors: | Saintives, Camille ; Lunardo, Renaud |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 5, p. 344-357
|
Subject: | Kaufentscheidung | Purchase decision | Emotion | Coping-Strategie | Coping strategy | Kundenzufriedenheit | Customer satisfaction |
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