Corbynmania : citizen-consumers and the case for an alternative political marketing
Year of publication: |
2016
|
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Authors: | Richardson, Brendan |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 3, p. 283-297
|
Subject: | Political marketing | Corbynmania | Brand community | Anti-brand community | Disenchantment | Social re-aggregation | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Social Web | Social web |
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