Corporate apology after bad publicity : a dual-process model of CSR fit and CSR history on purchase intention and negative word of mouth
Year of publication: |
2022
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Authors: | Chung, Angie ; Lee, Kang Bok |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 59.2022, 3, p. 406-426
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Subject: | corporate communication | CSR | public relations | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation |
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