Corporate behaviour vs. brand behaviour : towards an integrated view?
Tim O. Brexendorf; Joachim Kernstock
| Year of publication: |
2007
|
|---|---|
| Authors: | Brexendorf, Tim O. ; Kernstock, Joachim |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 1, p. 32-40
|
| Subject: | Management | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541541