Practice and identity : using a brand symbol to construct organizational identity
Celia Virginia Harquail
Year of publication: |
2007
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Authors: | Harquail, Celia Virginia |
Published in: |
Organizational identity in practice. - London [u.a.] : Routledge, ISBN 0-415-39839-8. - 2007, p. 135-150
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Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Verhalten in Organisationen | Organizational behaviour |
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