Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Year of publication: |
2018
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Authors: | Koporcic, Nikolina ; Halinen, Aino |
Published in: |
The IMP journal. - Bingley : Emerald, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 12.2018, 2, p. 392-408
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Subject: | Process | Small- and medium-sized enterprise | Business networks | Corporate branding | Interpersonal interaction | Unternehmensnetzwerk | Business network | Markenführung | Brand management | Unternehmenskultur | Corporate culture | KMU | SME | Firmenimage | Corporate reputation | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture |
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