Corporate brand value and cash holdings
Year of publication: |
2020
|
---|---|
Authors: | Bharadwaj, Neeraj ; Hanssens, Dominique M. ; Rao, Ramesh K. |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 4, p. 408-420
|
Subject: | Cash-Management | Cash management | Markenimage | Brand image | Markenführung | Brand management | Betriebliche Liquidität | Corporate liquidity | Markenarchitektur | Brand architecture |
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