Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Year of publication: |
2021
|
---|---|
Authors: | Maon, François ; Swaen, Valérie ; De Roeck, Kenneth |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 64-77
|
Subject: | Corporate brand | Corporate marketing | Corporate social responsibility | Identity | Reputation | Sensemaking | Firmenimage | Corporate reputation | Corporate Social Responsibility | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Stakeholder | Unternehmensethik | Business ethics | Markenarchitektur | Brand architecture | Öffentlichkeitsarbeit | Public relations |
Description of contents: | Description [doi.org] |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Corrigendum enthalten in: Volume131 July 2021, Seite 167 |
Other identifiers: | 10.1016/j.jbusres.2020.12.057 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann, (2021)
-
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C., (2017)
-
Balmer, John M. T., (2014)
- More ...
-
De Roeck, Kenneth, (2014)
-
De Roeck, Kenneth, (2016)
-
El Akremi, Assâad, (2018)
- More ...