Corporate communication and corporate marketing : their nature, histories, differences and similarities
Year of publication: |
2012
|
---|---|
Authors: | Illia, Laura ; Balmer, John M. T. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 4, p. 415-433
|
Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Bibliometrie | Bibliometrics |
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