Marketing als Führungskonzept : einige grundlegende Entwicklungslinien
Klaus-Peter Wiedmann
| Year of publication: |
2007
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter |
| Publisher: |
Hannover : Leibniz-Univ., Inst. für Marketing & Management |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Unternehmenskultur | Corporate culture |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | I, 26 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 25 - 26 |
| ISBN: | 3-86700-034-4 ; 978-3-86700-034-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003678790