Corporate communication and economic theory : an institutionalist perspective
Year of publication: |
March 2016
|
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Authors: | Lah, Marko ; Sušjan, Andrej ; Redek, Tjaša |
Published in: |
Journal of economic issues : jei. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0021-3624, ZDB-ID 410536-9. - Vol. 50.2016, 1, p. 121-144
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Subject: | competition | corporate communication | institutionalist theory of the firm | post-Keynesian economics | Öffentlichkeitsarbeit | Public relations | Institutionenökonomik | Institutional economics | Theorie der Unternehmung | Theory of the firm | Wirtschaftstheorie | Economic theory | Neue Institutionenökonomik | New institutional economics |
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