Corporate Communication, Ethics, and Operational Identity : A Case Study of Benetton
Year of publication: |
2009
|
---|---|
Authors: | Borgerson, Janet L. ; Schroeder, Jonathan E. ; Magnusson, Martin Escudero ; Magnusson, Frank |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2008 erstellt |
Other identifiers: | 10.2139/ssrn.1276387 [DOI] |
Classification: | L20 - Firm Objectives, Organization, and Behavior. General ; L80 - Industry Studies: Services. General ; M3 - Marketing and Advertising ; M5 - Personnel Economics |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Gratitude and Generosity : Two Keys to Success and Happiness
Birnbaum, Toby, (2014)
-
Visual Merchandising and Consumer Demography : The Impact on Impulse Buying Behavior
Mehta, Dr. Neha, (2019)
-
Mehta, Dr. Neha, (2020)
- More ...
-
Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L., (2009)
-
Branding ethics : negotiating Benetton's identity and image
Borgerson, Janet L., (2005)
-
Borgerson, Janet L., (2008)
- More ...