Corporate communication orchestrated by a sustainable corporate story
Year of publication: |
2009
|
---|---|
Authors: | Riel, Cees B. M. van |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 174-199
|
Subject: | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Nachhaltigkeit | Sustainability |
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