Essentials of corporate communication : implementing practices for effective reputation management
Cees B. M. van Riel and Charles J. Fombrun
| Year of publication: |
2007
|
|---|---|
| Authors: | Riel, Cees B. M. van ; Fombrun, Charles J. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation | Kommunikation | Management | Corporate Communication | Corporate Identity | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XVI, 306 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index What is corporate communication? -- From communication to reputation -- Building identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholder groups -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication (pbk) : £24.99 |
| ISBN: | 0-203-39093-8 ; 978-0-203-39093-1 ; 0-415-32826-8 ; 978-0-415-32826-5 ; 0-203-39093-8 ; 978-0-203-39093-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003355492