Corporate identity: an evolving discipline

As a developing discipline, corporate identity is still understood and valued differently in the various European countries. So the questions remain: What is corporate identity and how can it benefit a company? What is its role in internationalization, and whose identities are the best? Summarizes the fourth pan‐European study on the understanding and importance of corporate identity in multicultural market conditions.

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Year of publication:	1997
Authors:	Schmidt, Klaus
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 2.1997, 1, p. 40-45
Publisher:	MCB UP Ltd
Subject:	Corporate identity \| Information management \| Marketing \| Multicultural society

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb046533 [DOI]
Source:	Other ZBW resources

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