Corporate identity and corporate communications: the antidote to merger madness
Year of publication: |
1999
|
---|---|
Authors: | Balmer, John M.T. ; Dinnie, Keith |
Published in: |
Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 4.1999, 4, p. 182-192
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate identity | Corporate communications | Stakeholders | Mergers and acquisitions |
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