Corporate identity antecedents and components : toward a theoretical framework
Year of publication: |
2013
|
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Authors: | Kitchen, Philip J. ; Tourky, Marwa E. ; Dean, Dianne ; Shaalan, Ahmed S. |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 4, p. 263-284
|
Subject: | corporate communications | corporate culture | corporate identity | leadership | organisational identity | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility |
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