East meets West : toward a theoretical model linking guanxi and relationship marketing
Ahmed S. Shaalan; Jon Reast; Debra Johnson; Marwa E. Tourky
| Year of publication: |
2013
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|---|---|
| Authors: | Shaalan, Ahmed S. ; Reast, Jon ; Johnson, Debra ; Tourky, Marwa E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2515-2521
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| Subject: | Relationship marketing | Guanxi | Relationship investment | Retention | Theoretical model | Beziehungsmarketing | Soziales Netzwerk | Social network | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233149