Corporate identity management and employees' responses
Year of publication: |
February 2017
|
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Authors: | Bravo, Rafael ; Matute, Jorge ; Pina, Jose M. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 1, p. 1-13
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Subject: | Corporate identity management | organizational identification | resistance to change | proactive behaviour | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Arbeitsverhalten | Work behaviour | Organisatorischer Wandel | Organizational change | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations |
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