Corporate identity online : Theorien, Vorgehensmethodiken, Fallbeispiele
Thomas Benesch; Manuel Sperl
| Year of publication: |
2004
|
|---|---|
| Authors: | Benesch, Thomas ; Sperl, Manuel |
| Publisher: |
Bern : Haupt |
| Subject: | Unternehmenskultur | Corporate culture | Mobile Marketing | Mobile marketing | Internet | Informationsgesellschaft | Strukturwandel | Corporate Identity | Neue Medien |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 215 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 205 - 208 Kt. : ca. EUR 32.00, ca. CHF 48.00 |
| ISBN: | 3-258-06770-8 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001999149