Corporate Identity : Strategie nachhaltiger Unternehmensführung
Waldemar Kiessling; Florian Babel
| Year of publication: |
2011 ; 4., überarb. und erw. Aufl.
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|---|---|
| Authors: | Kiessling, Waldemar F. ; Babel, Florian |
| Publisher: |
Augsburg : ZIEL-Verl. |
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Verhalten in Organisationen | Organizational behaviour | Kommunikation | Communication | Corporate Identity |
| Description of contents: | Table of Contents [gbv.de] ; Description [socialnet.de] ; Description [deposit.dnb.de] |
| Extent: | 197 S. zahlr. Ill. 297 mm x 210 mm, 574 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. 196 - 197 Erscheint: 18. November 2010 |
| ISBN: | 978-3-940562-47-0 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008798103