Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Paola Evangelisti Allori & Giuliana Garzone (eds)
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Evangelisti Allori, Paola (contributor) ; Garzone, Giuliana (contributor) |
| Publisher: |
Bern [u.a.] : Lang |
| Subject: | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Sponsoring | Sponsorship | Werbung | Advertising | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Linguistik | Linguistics | Corporate Communication | Fachsprache |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 324 S. Ill., graph. Darst. 225 mm x 150 mm |
|---|---|
| Series: | Linguistic insights : li ; studies in language and communication. - [Wechselnde Verlagsorte] : Peter Lang, ISSN 1424-8689, ZDB-ID 2182446-0. - Vol. 131 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-0343-0591-4 |
| Classification: | Soziolinguistik: Allgemeines ; Einzelne Sprachen und Literaturen allgemein ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937214