Corporate Identity und Corporate Design
Year of publication: |
2008
|
---|---|
Authors: | Wiedmann, Klaus-Peter |
Published in: |
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen. - Wiesbaden : Gabler, ISBN 3-8349-0377-9. - 2009, p. 337-355
|
Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Reputation | Öffentlichkeitsarbeit | Public relations |
-
Influence of Management style on employee views of corporate reputation : application to audit firms
Olmedo-Cifuentes, Isabel, (2014)
-
Usman Ahmad Qadri, (2020)
-
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth, (2013)
- More ...
-
Official sports sponsorship fortress vs ambush marketing attack
Schmidt, Steffen, (2018)
-
Shaping consumer perception : effects of vertical and horizontal packaging alignment
Bettels, Jannick, (2020)
-
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
Wiedmann, Klaus-Peter, (2020)
- More ...