Taking up the challenge of corporate branding : an integrative framework
Kenneth de Roeck, François Maon and Christophe Lejeune
| Year of publication: |
2013
|
|---|---|
| Authors: | De Roeck, Kenneth ; Maon, François ; Lejeune, Christophe |
| Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 10.2013, 3, p. 137-151
|
| Subject: | corporate branding | organizational identity | reputation | construed image | intended image | IKEA | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Reputation | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227362