Corporate image as an enabler of customer retention
Year of publication: |
2022
|
---|---|
Authors: | Leong, Vai Shiem ; Diyana Maslina Hj Ahady ; Nazlida Muhamad |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 14.2022, 3, p. 486-503
|
Subject: | Brunei | Corporate image | Customer loyalty | Customer satisfaction | Mobile telecommunication | Price fairness | Service quality | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Kundenzufriedenheit | Äthiopien | Ethiopia | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
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